Sharad Chitalkar

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Components of Successful B2B Campaigns

Creating a successful B2B campaign involves a thoughtful combination of various components to effectively engage and convert business prospects. Here's a general content outline with...

Targeting the Right Audience: Strategies for Effective Account-Based Marketing (ABM)

Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers looking to create personalized and targeted campaigns. Unlike traditional marketing approaches that...

Microsoft introduces a premium tier for individuals and offers the Copilot AI assistant to small businesses

Microsoft announced on Tuesday that its Copilot virtual assistant is now available for small businesses to subscribe to through the company's productivity apps. Additionally,...

Google Cloud Introduces New Generative AI Tools for Retailers

Google's cloud business announced in a release recently that it has launched several new tools for retailers using generative artificial intelligence to enhance online...

Unlocking the Secrets to Enhancing Lead Conversion

Enhancing lead conversion starts with understanding your audience and tailoring your approach to meet their specific needs. It's all about personalized engagement and a...

Treasury yields marginally increase before the Fed meeting

Monday saw a slight increase in U.S. Treasury yields as investors braced themselves for this week's Federal Reserve policy meeting. At 4.277%, the yield on...

Harnessing Potential of Email Marketing for B2B Success

Email marketing is a long-term strategy that requires consistent effort and adaptation to achieve B2B success. Below are 20 points to harness the potential...

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