Demand generation is an important part of any successful business-to-business (B2B) organization. It involves creating demand for a product or service, as well as capturing that demand to convert it into sales. In this blog, we will explore how businesses can use both demand creation and demand capture strategies to enhance their overall success in…
More than expected, US wholesale price inflation increased by 0.5% in September. Unexpectedly, high wholesale price growth in September was a sign of brewing inflationary pressures for the American economy. The Labor Department reported on Wednesday that the producer price index, which measures the costs for finished goods that producers pay, increased by 0.5% for…
The International Monetary Fund released its latest World Economic Outlook on Tuesday, revising its US growth forecast while predicting a slowdown in expansion in the Eurozone. The IMF has raised its forecast for U.S. growth this year to 2.1%, an increase of 0.3 points from the latest estimate in July. The outlook for next year…
Building an effective lead conversion funnel in the B2B industry is essential for maximizing sales and business revenue. It involves creating a series of steps that guide prospects through the buyer’s journey, from initial contact to purchase. This includes crafting content such as blog posts, emails, webinars, case studies, and more to capture leads’ attention…
