HomeAssetsInfrastructureLeading Pharma Company Personalizes The Search Experience For Site Visitors Case Study

Leading Pharma Company Personalizes The Search Experience For Site Visitors Case Study

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A long tradition of innovation

With a long-standing tradition of scientific and medical innovation that started more than 200 years ago, this multinational pharmaceutical giant has been at the forefront of breakthroughs in cancer care, heart disease and the fight against inflammatory conditions over the past few decades. Central to the company’s success is its commitment to putting patients first and challenging the status quo.

Today, this global pharmaceutical leader continues to reimagine medicine with data and digital technology, exploring new ways to not only accelerate drug development but also enable innovation to reach patients more broadly and faster. So, when the company’s digital team saw an opportunity to enhance speed to market through digital experimentation, they took it without hesitation.

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